A tale of two media, HTML versus PDF

Since the Guardian printed my humble little blog's URL, I've been happy to receive a number of new visitors.

Now, my trusty statcounter statistics tell me that they're coming from the Guardian website. The URL appeared in three places:

1- the regular, free Guardian website, in the  Technology section (sorry, this link is now broken!)
2- again in the regular, free Guardian website, in the Opinions section
3- and in the fancy, paid-for "DigitalEdition", which is a premium service- you get the newpaper in PDF format and can download it or print it, but they charge you for it.

Well, surprise- 90% of the Guardian referrals came from the free HTML site. I suppose reading a newspaper in PDF format just isn't that popular, or at least paying for it isn't.

Posted