EasyHotel has launched!

EasyHotel has just launched, brought to you by the guy who started EasyJet and a bunch of other “easy” branded companies.

Like the other “easy” companies, the proposition comes in two parts. The first is to unbundle the traditional offering, so that customers can pick and choose what they wish to pay for rather than be forced to to pay for unwanted extras. The second is to extend yield management, which allows for pricing to vary with supply and demand. In practice, this means that the earlier you buy the service, the better the price.

The pitch of a hotel room in central London for 20 pounds per night (about 30 Euros or 35 US dollars) is appealing, but I’m not so sure about the rooms– the smallest ones are just 6 square meters (including the bathroom!) and have no window!

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