Forrester missing the point

So I get in my inbox an email from George Colony, the CEO of Forrester Research.

I'd forgotten I was on his email list to alert people whenever he writes a new article. But I haven't received an alert for several years now (either he hasn't been writing, or the emails were being captured in my spam folder).

In either case, the topic sounded interesting and I'd read good stuff from Mr. Colony previously....

...until I read this:

Please note: You must be logged into Forester's site as a registered guest to access George F. Colony's "My View." To log in, please click on the following link and enter your user name and password. User names and passwords are case sensitive.

Um, George....this is 2005. If you'd like to engage readers on the Internet, you don't require them to register and log in beforehand.

Needless to say, George's email went straight to the trash. And obviously I didn't read his column.

George, if you want to become part of the conversation of the blogosphere, you should put Your View in an open, public blog where people can read it freely, feedreaders can pull it easily, and search engines can index it with speed to send your words straight to the readers that matter.

Posted