Innovative…watermelons

I’m a very big fan of Seth Godin, the marketing guru. If you’ve read Purple Cow, you’ll know what I mean when I refer to the watermelon story below as a classic example of a purple cow!

From a pretty cool food blog published in Spain, a post about square watermelons being sold in Japan.

So watermelons have always been difficult to store in refrigerators because of their unweildy spherical shape…until a Japanese farmer invented the square watermelon. It has a stable shape, and is much more efficient for storage. This innovation allows these watermelons to be sold for a premium in supermarkets.

Great story, great innovation, great Purple Cow marketing.

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